https://www.businessinsider.com/trek-bontrager-wavecel-helmet-48x-less-likely-get-concussion-2019-3
America's No. 1 bike company just unveiled a helmet that it says is 48 times as safe as those on the market
"Every Bontrager WaveCel helmet received a five-star rating in Virginia Tech's safety rating system," Trek said. "That's perfect marks on every helmet in the lineup."
Eric Bjorling, Trek's spokesman, told Business Insider: "Other manufactures are free to discuss WaveCel potential outside of the cycling space. We believe that the technology has applications outside of cycling in sports such as climbing and equestrian." Bottlang added: "WaveCel will move toward snow and other sports — absolutely."
https://www.trekbikes.com/us/en_US/what-is-wavecel/
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